Asset
Deconstruction 2
Asset
Deconstruction 2
Digital
Clusters
The Emotional Machine
The design exercise was aimed to match human emotions to vehicle status.
Graphical Reference Documentation
This design exercise was to give developers graphical specifications for development of motion graphics
and technology implementation.
Collaborating with motion graphics professionals, engineers, user experience gurus and automotive experience research teams to develop future tools for driving dynamics.
The project required usability
experimentations and a library of graphical elements to be used in relation to the required tasks. Based on personas and style of driving, each interface design needed to address the desirable visual language.
The basic experimentations were based on 3 major clusters:
1.Navigation
2.Speedometer
3.Avatar