Asset
Deconstruction 1
Digital
Clusters
Digital Cluster Design Process
Exploring visual themes
Deriving a visual tools to help drivers drive better
Innovate new ways of visualizing data
Focus on driver performance & habits
Avatar Development
Using avatars to notify drivers of maintenance,
practice caution through visual cues and make
driving a fun experience again.
Exploring character development to communicate sympathy for driver and vehicle.
Collaborating with motion graphics professionals, engineers, user experience gurus and automotive experience research teams to develop future tools for driving dynamics.
The project required usability
experimentations and a library of graphical elements to be used in relation to the required tasks. Based on personas and style of driving, each interface design needed to address the desirable visual language.
The basic experimentations were based on 3 major clusters:
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1.Navigation
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2.Speedometer
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3.Avatar