Digital
Clusters
Collaborating with motion graphics professionals, engineers, user experience gurus and automotive experience research teams to develop future tools for driving dynamics.
The project required usability
experimentations and a library of graphical elements to be used in relation to the required tasks. Based on personas and style of driving, each interface design needed to address the desirable visual language.
The basic experimentations were based on 3 major clusters:
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1.Navigation
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2.Speedometer
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3.Avatar
