CES 2011

Identity & IconsBMT2_Logo1.html
Print DesignBMT2_PRINT.html
Product Design & PackagingBMT2_Prod1.html
Displays & Trade ShowsBMT2_TRDS1.html
Graphical Interface & 
Digital ExperienceBMT2_DATA.html
designBMT2_DATA.html
contactBMT2_CONTACT.html
photographyBMT2_P1.html
illustrationBMT2_D1.html
BMT2_TRDS1.html
BMT2_RPOP1.html
BMT2_RPOP2.html
BMT2_RPOP3.html
BMT2_TRDS1.html
BMT2_RPOP1.html
BMT2_RPOP2.html
BMT2_RPOP3.html

As art director and senior designer at Etón, part of the design curriculum was to create visual components and manage the graphic design that went into the shows at CES each year. Developing and managing brand consistency throughout the show as well as in the market, including; booth graphics, posters, print collateral, catalogs, presentations, packaging, video as well as the industrial design.


In addition, I contributed in determining product placement according to brand and category.

Fulfilling the brand message and graphic language which needed to be managed throughout product, ads, packaging, online campaigns, POP retail modules, trade shows and many other corporate resources. As art director, I’m very grateful that Etón gave me the chance to contribute and collaborate with some of the most talented designers in the industry.


In 2011, I was privileged to work with Whipsaw in designing the trade show booth. Providing them with the graphic design and brand communication.