CES 2011
CES 2011
As art director and senior designer at Etón, part of the design curriculum was to create visual components and manage the graphic design that went into the shows at CES each year. Developing and managing brand consistency throughout the show as well as in the market, including; booth graphics, posters, print collateral, catalogs, presentations, packaging, video as well as the industrial design.
In addition, I contributed in determining product placement according to brand and category.
Fulfilling the brand message and graphic language which needed to be managed throughout product, ads, packaging, online campaigns, POP retail modules, trade shows and many other corporate resources. As art director, I’m very grateful that Etón gave me the chance to contribute and collaborate with some of the most talented designers in the industry.
In 2011, I was privileged to work with Whipsaw in designing the trade show booth. Providing them with the graphic design and brand communication.