Packaging encompasses some of the most important aspects in design and communication. Structurally, aesthetically and by all means necessary, appealing. Presenting the product in such a way that simply communicates its function and consistently communicates the brand. Working alongside marketing, sales, and product developers to communicate quality and brand consistency.
Packaging design provides the most important role in brand communication for it acts as a mini point of purchase that can stand alone. It is the most compact architecture that houses the product and communicates its brand identity.
